Working together to create change

United Way Staff Resources

Best Practices

Headlines in League Gothic Regular typeface should be written in all caps. Punctuation should be included in all headlines. Impact is an acceptable substitute for League Gothic Regular.

Sub headlines in Roboto-Bold typeface should be written in sentence case when using a complete sentence, and in title case when not a complete sentence. Arial Bold is an acceptable substitute for Roboto-Bold.

Roboto Regular is the body typeface. It should be used for supportive messaging. Arial is an acceptable substitute for Roboto Regular.

In all communications, we should ask ourselves:

Is the message clear, simple and straightforward?
Is the message tailored to a specific audience?
Does the message inspire emotion and action?

Is the message clear, simple, and straightforward? Long messages are less effective. Always try to be concise and avoid jargon. Collective and active messaging is most effective:

IMPROVE Health.
EXPAND Education.
GROW Livelihoods.
ADDRESS Essential Needs.

Is the message tailored to a specific audience? Audiences want a clear pathway to impact. We should tailor messaging according to each organization’s values and meet them where they are.

Example: Use Economic Mobility messaging with organizations who practice CSR around financial stability and housing assistance.

Does the message inspire emotion and action? Love and inspiration are two key drivers for action. A call to action (CTA) in communications is intended to inspire and direct action. The language used in a CTA must clearly and simply communicate a specific action that should be taken:

Get Involved
Learn More
GIVE. ADVOCATE. VOLUNTEER.
Let’s do something about it.

Coming Soon

United Way Primary Color Palette

This color palette is pulled directly from the United Way logo. Blue and white serve as the primary colors. Light blue, yellow and red are used to accent.

Pantone 287 C
C:100 M:74 Y:0 K:0
R:0 G:81 B:145
HEX: #005191

Pantone 659 C
or 287C at 52%
C:59 M:27 Y:0 K:0
R:83 G:158 B:208
HEX: #539ED0

Pantone 143 C
C:0 M:34 Y:86 K:0
R:255 G:179 B:81
HEX: #FFB351

Pantone 179 C
C:0 M:85 Y:89 K:0
R:255 G:68 B:59
HEX: #FF443B

United Way Logos

Strategy Logos

Community Partner Logos

Link to files

For External Communications:

Link to Form

Story Submission Form

Full Name

Today's Date

Email Address

Phone Number

Address

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Who

Please describe who this story is about. We will not share names unless we have written permission. Example: Lauren Lynn, a young student, a staff member, community leaders, etc.

When

When did this story take place? Feel free to generalize if sharing details will impact privacy. Example: Thursday, July 7, 2022, during lunch in the spring 2022, January 2022, etc.

Where

Where did this story take place? Feel free to generalize if sharing details will impact privacy. Example: On the playground, in a classroom, In the community, at a United Way event, etc.

What

What is this story about? Feel free to generalize if sharing details will impact privacy. Please share as many details as possible for the reader to have the best understanding.

Why

Why is this story important to share? Feel free to generalize if sharing details will impact privacy. Example: Because of the laundry program, children have clean clothes, allowing them to focus on school, friends, and fun. Because of the laundry program, parents have one less obstacle in caring for their family.

Please share an image you would like to use with your story.

Max. file size: 16 MB.

Waiver(Required)

I have read and understood the terms of this waiver, and I willingly and voluntarily give my consent to share my story and/or image as outlined below.

By checking the box above, I hereby grant permission to United Way of the Chattahoochee Valley (UWCV) to use my story and/or its likeness and any photographs provided in any and all UWCV printed and digital materials, presentations, or media releases without further consideration, and I acknowledge UWCV's right to crop or edit such materials at its discretion. I also acknowledge that UWCV may choose not to use my story and/or image at this time but may do so at its own discretion at a later date. I understand that my story and/or image may be shared publicly and that my name may be associated with it. I release UWCV from any liability arising from the use or publication of my story and/or image. I agree that I will not receive any monetary compensation or other remuneration for the use of my story and/or image by UWCV.

STRONGER TOGETHER

Thank you for your commitment to United Way and our community. Together we are creating a resilient region where everyone can thrive.