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Brand & Messaging Resources

Messaging

Guidelines, Best Practices, and Talking Points

United Way of the Chattahoochee Valley leads efforts to address our community’s toughest challenge: Poverty. We partner with organizations and people of all backgrounds to provide every person in our community with opportunities to succeed. Let’s work together for a brighter future for all. 

2024-2025 Messaging

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BRAND

Logos


Photos & Templates

Photos

Email

Letter

PowerPoint

Word

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Videos


Typefaces

Headlines in League Gothic Regular typeface should be written in all caps. Punctuation should be included in all headlines. Impact is an acceptable substitute for League Gothic Regular.

Sub headlines in Roboto-Bold typeface should be written in sentence case when using a complete sentence, and in title case when not a complete sentence. Arial Bold is an acceptable substitute for Roboto-Bold.

Roboto Regular is the body typeface. It should be used for supportive messaging. Arial is an acceptable substitute for Roboto Regular.


Primary Color Palette

Pantone 287 C
C:100 M:74 Y:0 K:0
R:0 G:81 B:145
HEX: #005191

Pantone 659 C
or 287C at 52%
C:59 M:27 Y:0 K:0
R:83 G:158 B:208
HEX: #539ED0

Pantone 143 C
C:0 M:34 Y:86 K:0
R:255 G:179 B:81
HEX: #FFB351

Pantone 179 C
C:0 M:85 Y:89 K:0
R:255 G:68 B:59
HEX: #FF443B


Digital Materials

Annual Report

QR Codes

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MARKETING & COMMUNICATIONS REQUESTS

Link to Project Request Form



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STORY SUBMISSION FORM

Story Submission Form