Brand & Messaging Resources
Messaging
Guidelines, Best Practices, and Talking Points
United Way of the Chattahoochee Valley leads efforts to address our community’s toughest challenge: Poverty. We partner with organizations and people of all backgrounds to provide every person in our community with opportunities to succeed. Let’s work together for a brighter future for all.
BRAND
Logos
Photos & Templates
Typefaces
Headlines in League Gothic Regular typeface should be written in all caps. Punctuation should be included in all headlines. Impact is an acceptable substitute for League Gothic Regular.
Sub headlines in Roboto-Bold typeface should be written in sentence case when using a complete sentence, and in title case when not a complete sentence. Arial Bold is an acceptable substitute for Roboto-Bold.
Roboto Regular is the body typeface. It should be used for supportive messaging. Arial is an acceptable substitute for Roboto Regular.
Primary Color Palette
Pantone 287 C
C:100 M:74 Y:0 K:0
R:0 G:81 B:145
HEX: #005191
Pantone 659 C
or 287C at 52%
C:59 M:27 Y:0 K:0
R:83 G:158 B:208
HEX: #539ED0
Pantone 143 C
C:0 M:34 Y:86 K:0
R:255 G:179 B:81
HEX: #FFB351
Pantone 179 C
C:0 M:85 Y:89 K:0
R:255 G:68 B:59
HEX: #FF443B
Digital Materials
MARKETING & COMMUNICATIONS REQUESTS
STORY SUBMISSION FORM
Connect with Us
PO Box 1157 Columbus, GA 31902
706-327-3255 (Phone) 678-619-0387 (Fax)
EWELLS@UNITEDCV.ORG (EMAIL)
