Workplace Campaign Toolkit
Everything you need to plan, launch, and lead a successful United Way workplace campaign.
Welcome Campaign Coordinators
Your workplace campaign helps strengthen the Chattahoochee Valley by creating opportunities for children, supporting families, and connecting people to the resources they need to thrive.
Thank You for Leading a Workplace Campaign
Your workplace campaign helps strengthen the Chattahoochee Valley by creating opportunities for children, supporting families, and connecting people to the resources they need to thrive.
Whether you’re new to coordinating a campaign or building on past success, we’re here with the tools, resources, and support to help make it simple and successful.
About United Way of the Chattahoochee Valley
Local Impact Starts Here
United Way brings people, organizations, and resources together to strengthen the Chattahoochee Valley. Through workplace campaigns, partnerships, volunteerism, and community initiatives, we help create opportunities for children and families to thrive.
Local Dollars Stay Local
Donations made through local workplace campaigns support programs, services, and solutions that directly benefit people in the Chattahoochee Valley.
We Invest in What Works
We invest in trusted nonprofit partners and community programs focused on measurable outcomes, long-term stability, and lasting results for local families and individuals.
We Bring People Together
We connect employers, volunteers, nonprofits, schools, and community partners to address challenges no one organization can solve alone.
Your Campaign Playbook
A Simple Path to a Successful Campaign
Most successful workplace campaigns follow the same formula: plan thoughtfully, engage employees, make participation easy, and celebrate the results. Use the guide below to help organize your campaign from start to finish.
#1
STEP 1: Build Your Plan
Start by connecting with your United Way liaison to map out a campaign that fits your workplace culture and goals. Together, you’ll determine timing, giving options, employee engagement ideas, and what materials you may need. A little planning upfront helps campaigns run more smoothly and creates stronger participation.
Coordinator Tip:
Most workplace campaigns run for one to three weeks and include a kickoff, reminders, and a thank-you moment at the end.
#2
STEP 2: Engage & Inspire Employees
Employees are more likely to participate when they understand the local impact of giving and feel invited into something meaningful. Share why your workplace participates, highlight local stories, and make giving easy. A kickoff meeting, short reminders, volunteer opportunities, or friendly team challenges can go a long way toward keeping momentum strong.
Coordinator Tip:
Participation increases when leadership participates visibly and employees hear how donations help people locally.
#3
STEP 3: Celebrate & Wrap Up
Close out your campaign by sharing results, thanking employees, and recognizing participation. Even a quick thank-you email or short celebration helps employees feel appreciated and builds enthusiasm for future campaigns. Your United Way liaison can also help recap results and identify ideas for next year.
Coordinator Tip:
Celebrating participation matters just as much as celebrating dollars raised.
Campaign Resource Library
Ready-to-Use Materials for Your Campaign
From communication templates to engagement ideas, these resources are designed to help make planning and running your workplace campaign easier.
FAQ
Frequently Asked Questions
Running Your Campaign
Who is my United Way liaison?
Each workplace is assigned a United Way team member who can help with campaign planning, materials, kickoff support, employee engagement ideas, and questions throughout your campaign. Not sure who your liaison is? Contact our Campaign Team and we’ll connect you.
When should our workplace campaign run?
Most campaigns take place over one to three weeks in September to December, though every workplace is different. Your United Way liaison can help recommend a timeline that works best for your company.
How can employees give?
Employees can support United Way through payroll deduction, one-time gifts, online giving, volunteer opportunities, or workplace fundraising activities.
Can United Way help with our kickoff event?
Yes! We’re happy to support workplace campaigns through kickoff presentations, impact stories, volunteer engagement ideas, and campaign planning support.
Can we give away United Way branded items like T-shirts, pens, notebooks, etc.?
We may be able to accommodate requests for small groups. Contact your United Way liaison to learn more.
Can our company host volunteer opportunities?
Absolutely. United Way can help identify volunteer and engagement opportunities that align with your company culture and goals.
Are donations tax deductible?
Yes. Donations to United Way are generally tax deductible as allowed by law. Employees should consult a tax professional for questions about their specific situation.
About United Way
Where do donations go?
Every dollar raised locally stays local and supports programs, partnerships, and initiatives serving the Chattahoochee Valley..
How does United Way decide where funding goes?
United Way invests in vetted nonprofit partners and community solutions focused on measurable outcomes and long-term impact.
Who does United Way help?
United Way supports children, families, and individuals across the Chattahoochee Valley by helping strengthen financial stability, educational opportunity, and community wellbeing.
Does United Way only fund nonprofits?
No. In addition to funding trusted community partners, United Way also helps lead and operate initiatives designed to address unmet needs and strengthen long-term outcomes (i.e., the 211 Call Center, The Basics Chattahoochee Valley, Community Schools United, Home for Good, Resilient Chattahoochee Valley).
Why give through United Way?
United Way makes it easy to create collective local impact. Workplace giving allows employees to support trusted community solutions through simple, convenient giving options that strengthen the place we all call home.
How do I know United Way is fiscally responsible?
United Way of the Chattahoochee Valley is committed to accountability and transparency. We are independently audited annually, governed by a local volunteer Board of Directors, and meet United Way Worldwide membership standards. Financial reports, including our annual audit and IRS Form 990, are available on our website.
Why invest in the United Way rather than designate to a specific agency?
United Way helps create broader community impact by investing in multiple programs, partnerships, and solutions that work together to address local challenges. Your gift supports a stronger, more connected approach to helping children, families, and individuals thrive across the Chattahoochee Valley.
Contact Us
Our Campaign Team is here to help make your workplace campaign a success.
Contact our team to:
• Schedule a planning meeting
• Request campaign materials
• Plan a kickoff event or volunteer activity
• Get help with giving options and logistics
• Ask questions along the way
Connect with Us
1005 Front Avenue Columbus, GA 31901
PO Box 1157 Columbus, GA 31902
706-327-3255 (Phone) 678-619-0387 (Fax)
Ewells@unitedcv.org(Email)
PO Box 1157 Columbus, GA 31902
706-327-3255 (Phone) 678-619-0387 (Fax)
Ewells@unitedcv.org(Email)
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in the Chattahoochee Valley