Brand & Messaging
Brand
In October 2024, United Way Worldwide publicly launched our refreshed global brand. Please be sure to use all updated materials, including the new United Way logo, color palette, typefaces, resource templates, and impact area messaging.
Primary Colors
Our primary colors are derived from the logo symbol and are blue, red and yellow. Each has four shades to provide dimension and dynamism. The preferred shade, which is used in the logo, is the larger representation.
The primary colors (one, two or all three) should be applied across all communications, unless it is in black and white context. The tones can be used to apply texture and depth to the primary colors, but should not be used as a replacement. The secondary and tertiary colors may be used as accents and/ or in data visualization. White is a universal color that can be applied alongside the primary, secondary, and tertiary colors to add visual clarity and contrast.
Pantone 2728 C
#0044B5
rgb(0,68,181)
C93, M78, Y0, K0
Pantone Bright Red C
#FD372C
rgb(253,55,44)
C0, M91, Y88, K1
Pantone 7549 C
#FFBA00
rgb(255,186,0)
C0, M30, Y100, K0
Primary Color Extended Shades
Blue (Extended)
Pantone 3581 C
#21296B
rgb(33,41,107)
C100, M97, Y28, K16
Pantone 2718 C
#5082F0
rgb(80,130,240)
C69, M49, Y0, K0
Pantone 2717 C
#A7D2FF
rgb(167,210,255)
C31, M9, Y0, K0
Red (Extended)
Pantone 1795 C
#D12626
rgb(209,38,38)
C12, M100, Y100, K0
Pantone 170 C
#FF806C
rgb(255,128,108)
C0, M63, Y53, K0
Pantone 698 C
#FFD7D0
rgb(255,215,208)
C0, M18, Y12, K0
Yellow (Extended)
Pantone 6018 C
#F47925
rgb(244,121,37)
C0, M50, Y85, K4
Pantone 115 C
#FAD42F
rgb(250,212,47)
C0, M14, Y91, K0
Pantone 7401 C
#FFEAD0
rgb(255,234,208)
C0, M8, Y18, K0
Secondary and Tertiary Colors
Our secondary color is green, and our tertiary colors are purple and black to round out the palette. Use the secondary and tertiary colors in a supporting role in communications, not as the main or dominant color.
Pantone 340 C
#009464
rgb(0,148,100)
C85, M18, Y78, K3
Pantone 2124 C
#6C76D3
rgb(108,118,211)
C63, M56, Y0, K0
Pantone 4195 C
#646567
rgb(100,101,103)
C61, M52, Y50, K20
Secondary and Tertiary Color Extended Shades
Green (Extended)
Pantone 6160 C
#156B4C
rgb(21,107,76)
C88, M34, Y80, K24
Pantone 345 C
#82D8A4
rgb(130,216,164)
C48, M0, Y48, K0
Pantone 2253 C
#C6F7DA
rgb(198,247,218)
C21, M0, Y20, K0
Purple (Extended)
Pantone 2103 C
#4E4AA6
rgb(78,74,166)
C82, M82, Y0, K0
Pantone 7452 C
#8E97EF
rgb(142,151,239)
C44, M39, Y0, K0
Pantone 2120 C
#C0C6FC
rgb(192,198,252)
C22, M19, Y0, K0
Gray (Extended)
Pantone 419 C
#221E1F
rgb(34,30,31)
C70, M68, Y64, K75
Pantone 428 C
#C3C3C3
rgb(195,195,195)
C23, M18, Y19, K0
Pantone 000C
#FFFFFF
rgb(255,255,255)
C0, M0, Y0, K0
Headlines in Antonio (Light, Regular, Bold, ExtraBold) should be written in all caps. In languages where Antonio is not available, use Noto as an alternative font, available for download at fonts.google.com.
Palanquin (Thin, ExtraLight, Light, Regular, Medium, SemiBold, and Bold) is the body typeface. In languages where Palanquin is not available, use Noto as an alternative font, available for download at fonts.google.com.
Monte Carlo Script Regular is the special use font. It should be used for events and collateral where a more sophisticated style is required. Monte Carlo Script is available for download at fonts.google.com.
Messaging
Templates and Resources
Canva BrAND tEAM
Our team has access to a Canva Pro account, preloaded with our logos, brand colors, typefaces, and hundreds of customizable templates. For login credentials, please contact Alex Thompson. Learn more via LinkedIn Learning: Canva Essential Training.
Audio, Images, and Video
Coming Soon
Submit a MarComm Project Request
Please complete the form below. You may also bookmark and submit project requests from this form link. If you have any questions or want to brainstorm ideas, please contact Alex Thompson.
Connect with Us
1005 Front Avenue Columbus, GA 31901
PO Box 1157 Columbus, GA 31902
706-327-3255 (Phone) 678-619-0387 (Fax)
Ewells@unitedcv.org(Email)
PO Box 1157 Columbus, GA 31902
706-327-3255 (Phone) 678-619-0387 (Fax)
Ewells@unitedcv.org(Email)
Made with
in the Chattahoochee Valley