Messaging
Guidelines, Best Practices, and Talking Points
United Way of the Chattahoochee Valley leads efforts to address our community’s toughest challenge: Poverty. We partner with organizations and people of all backgrounds to provide every person in our community with opportunities to succeed. Let’s work together for a brighter future for all.
BRAND
Logos
Photos & Templates
Videos
Typefaces
Headlines in Antonio (Light, Regular, Bold, ExtraBold) should be written in all caps. In languages where Antonio is not available, use Noto as an alternative font, available for download at fonts.google.com.
Palanquin (Thin, ExtraLight, Light, Regular, Medium, SemiBold, and Bold) is the body typeface. In languages where Palanquin is not available, use Noto as an alternative font, available for download at fonts.google.com.
Monte Carlo Script Regular is the special use font. It should be used for events and collateral where a more sophisticated style is required. Monte Carlo Script is available for download at fonts.google.com.
Color Palette
Primary Colors
Primary Blue 1
HEX: #0044B5
Pantone 2728 C
C: 93 / 78 / 0 / 0
R: 0 / 68 / 181
Primary Blue 2
HEX: #21296B
Pantone 3581 C
C: 100 / 97 / 28 / 16
R: 33 / 41 / 107
Primary Blue 3
HEX: #5082F0
Pantone 2718 C
C: 69 / 49 / 0 / 0
R: 80 / 130 / 240
Primary Blue 4
HEX: #A7D2FF
Pantone 2717 C
C: 31 / 9 / 0 / 0
R: 167 / 210 / 255
Primary Yellow 1
HEX: #FFBA00
Pantone 7549 C
C: 0 / 30 / 100 / 0
R: 255 / 186 / 0
Primary Yellow 2
HEX: #F47925
Pantone 6018 C
C: 0 / 50 / 85 / 4
R: 244 / 121 / 37
Primary Yellow 3
HEX: #FAD42F
Pantone 115 C
C: 0 / 14 / 91 / 0
R: 250 / 212 / 47
Secondary Colors
Secondary Red 1
HEX: #FD372C
Pantone Bright Red C
C: 0 / 91 / 88 / 1
R: 253 / 55 / 44
Secondary Red 2
HEX: #D12626
C: 12 / 100 / 100 / 0
R: 209 / 38 / 38
Green 1
HEX: #009464
Pantone 340 C
C: 85 / 18 / 78 / 3
R: 0 / 148 / 100
Green 2
HEX: #156B4C
Pantone 6160 C
C: 88 / 34 / 80 / 24
R: 21 / 107 / 76
Lavender 1
HEX: #6C76D3
Pantone 2124 C
C: 63 / 56 / 0 / 0
R: 108 / 118 / 211
Lavender 2
HEX: # 4E4AA6
Pantone 2103 C
C: 82 / 82 / 0 / 0
R: 78 / 74 / 166
Neutral Colors
Neutral Grey 1
HEX: #221E1F
Pantone 419 C
C: 70 / 68 / 64 / 75
R: 34 / 30 / 31
Neutral Grey 3
HEX: #646567
Pantone 4195 C
C: 61 / 52 / 50 / 20
R: 100 / 101 / 103
Light Grey
HEX: #C3C3C3
Pantone 428 C
C: 23 / 18 / 19 / 0
R: 195 / 195 / 195
White
HEX: #FFFFFF
Pantone 000C
C: 0 / 0 / 0 / 0
R: 255 / 255 / 255
Digital Materials
MARKETING & COMMUNICATIONS REQUESTS
STORY SUBMISSION FORM
Connect with Us
PO Box 1157 Columbus, GA 31902
706-327-3255 (Phone) 678-619-0387 (Fax)
EWELLS@UNITEDCV.ORG (EMAIL)
