Thank you for your commitment to United Way and our community. Together, we are working toward an opportunity-rich environment where all families are supported and every child can grow, graduate, and succeed.
The United Way logo must be prominently displayed on all printed materials (e.g., flyers, brochures, newsletters, annual reports, invitations) and digital or broadcast materials (e.g., websites, social media, articles, press releases, television segments) that promote or reference a program or event made possible through United Way Community Investment funding. This visibility helps demonstrate our partnership and shared commitment to community impact.
The logo should also appear clearly on your organization’s website wherever funding sources or community partners are acknowledged.
Please note that United Way Worldwide updated its visual identity and brand guidelines in October 2024, to include a new logo. Be sure to use the most current and approved versions, which can be accessed above.
Keep the logo legible by always using it in widths equal to or greater than 2.0” for print, and 200px for digital applications for the horizontal logo.
Do not redraw or rescale the logo. Do not alter elements of the logo, to include changing the font, altering colors, separating the symbol from the United Way name, distorting the shape, adding elements over the logo, or rearranging the elements of the logo.
Please make sure your marketing and communications staff are familiar with the updated United Way brand and logo guidelines outlined above. Share contact information with your United Way liaison for streamlined coordination and support.
The United Way logo must appear prominently on all materials that promote programs or events made possible through United Way Community Investment funding. Our logo should also be clearly visible on your organization’s website wherever funding sources or community partners are acknowledged. Always use the correct logo version and follow display specifications outlined above. The relationship should be described in text as “A community partner of United Way of the Chattahoochee Valley.”
Share outcomes, success stories, or personal narratives from United Way-funded programs, services, or initiatives. Stories may be featured on our website and social media, reaching thousands of people each month, and can help increase visibility and engagement for your agency. We use the IAR Model (Issue, Action, Result).
Issue: Define the challenge being addressed.
Action: Describe the steps taken to solve the issue.
Result: Highlight the outcomes and impact.
Structuring your story this way makes it easier for us to highlight impact. Quotes, context, and images are helpful. If you provide an IAR outline, we can help turn it into a full story.
Acknowledge United Way of the Chattahoochee Valley in any media releases that pertain to funded work. Please forward press coverage (print, web, or television) to our Marketing & Communications team at marketing@unitedcv.org so that we may share it with our contacts and help amplify your messaging through coordinated PR support.
Link to www.unitedcv.org from your website and digital platforms whenever applicable. On social media, tag us @unitedwaycv on Facebook, Instagram, and LinkedIn in any posts promoting programs or events made possible by United Way support. Tagging allows us to engage with your content and extend its reach through our channels, strengthening the visibility of our shared impact.
Branded items and promotional materials may be provided and are available upon request. Please display these prominently at your agency or at events to showcase your partnership with United Way.
