United Way of the Chattahoochee Valley, in partnership with the Georgia Institute of Technology’s Enterprise Innovation Institute, released a new workforce housing study. The research examines housing affordability and its connection to workforce stability in the region. Findings were presented at the Workforce Development Summit: Chattahoochee Workforce Pathways – Igniting Prosperity on September 9, 2025, at CSU Cunningham Center.

The study, part of United Way’s Home for Good strategy, evaluates housing needs across eight counties in Georgia and Alabama. Rising housing costs and limited availability create barriers for families and workers. As a result, these challenges affect workforce recruitment, retention, and overall regional growth.

Key Findings from the Workforce Housing Study

• The eight-county region is projected to grow by 36,000 residents by 2035, requiring over 14,000 new housing units.
• Many households spend more than 30% of their income on housing, which creates financial strain.
• Workforce housing should target middle-income households earning $45,000–$70,000, with affordable home prices ranging from $146,000 to $368,000.
• Addressing housing needs supports both blue-collar and white-collar workers. It also strengthens local economies and reduces long commutes.

“Access to affordable housing directly affects workforce stability and regional prosperity,” said Pat Frey, Vice President, Home for Good, United Way of the Chattahoochee Valley. “This study provides actionable insights for community leaders, developers, and policymakers. They can expand housing options and help families move into permanent homes.”

Recommendations and Next Steps

The study recommends:

• Expanding “missing middle” housing such as townhomes and small apartments.
• Redeveloping underused commercial corridors and encouraging mixed-use development.
• Strengthening partnerships with housing nonprofits and prioritizing affordable housing.
• Protecting greenspace while allowing strategic infill in older neighborhoods.

Community members, local leaders, and developers are encouraged to review the full report. They can use the findings to help implement these solutions and improve housing access.

Community members, local government leaders, and developers are encouraged to review the full report. They can use the findings to help implement these solutions and improve housing access.

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Contact: Pat Frey
pfrey@unitedcv.org
706-327-3255